(2023)
UBC Prosper
Cooperating with UBC Prosper Vancouver, took an unique, non-interface approach to create an user-centric design solution that aimed to increase student engagement and retention.
Led a group of 3 designers to undergo a 4 month design process to help UBC Prosper, Canada’s premier youth business conference, mockup an achievement system for attendees to explore and expand their skills and knowledge in areas that are of particular interest to them and guide them to a journey of personal growth and progression.
ROLE
Design Lead
TIMELINE
Jan - Apr 2023
ORGANIZATION
UBC Prosper
CLASS
IAT333 - Interaction Design Methods
TYPE
School Design Project
RESPONSIBILITIES
Design Lead
Co-Design Moderator
Participatory Workshop
User Ethnography
User Personas
User Journeys
Prototyping
An artifact that incorporates gamification, goal-setting & self learning.
Year over year, Prosper is seeing a stagnant number of attendees. The format of the conference is becoming increasingly stale as past attendees do not see a value of returning.
After extensive ethnography into the problem space, we soon realized the root cause of this spawns from attendees simply seeing Prosper as a one-off business case competition rather than a continuous learning opportunity. Our design approach focused on guiding attendees on a journey of incremental personal growth and progression in which they can come back to and improve upon year-over-year at Prosper.
How Might We ...
Transform the event into more than just a business conference and case study competition, but an annual learning opportunity for attendees to come back to year-over-year to immerse themselves in an environment designed for self-growth, exploration and networking.
All-inclusive attendee handbook that transforms Prosper into an annual learning opportunity.
The Prosper Passport contains an attendees' identification, list of achievements attendees can achieve during their time at the conference, as well as SMART Goal ladders that promote goal setting through an attendees self-learning journey.
Personalized achievements to gain expertise into different aspects of business.
Attendees can tailor their experience at Prosper, picking from a range of hard and soft skills business leaders should possess determined by Prosper to better prepare themselves for their future careers and set themselves up for success.
Gamification to celebrate attendees for their progress towards individual growth.
Achievement comes in three tiers, with each tier awarding attendees a unique pin to display on their Prosper lanyard. The pins offers attendees a tangible form of recognition for their accomplishment.
This is an archived project.
Please reach out if you'd like to learn more about it.
